Take the plunge...

Last Wednesday I went to the Wonderbra event of their new bra The Plunge, designed for all those dresses with the pluuuuunging necklines (you know the type. Think JLo in that green dress at those awards that one time...you got it!) We drank YUM cocktails, canapes and met the gorgeous Grace Woodward - who is so much more beautiful in real life. We even got our very own fashion illustrations!





Wonderbra says "Taking the plunge is all about challenging yourself to face your fashion fears and be braver with your look. With the Wonderbra Ultimate Plunge bra, girls can have the confidence to embrace the plunging neckline trend."

My fashion fear is going backless. The lovely Sarah from Wonderbra introduced me to the low back converter - can't flippin' wait to try them out!

Watch this genius videos of 3 girls taking a bungee plunge down Battersea Power Station - a.may.zing.

Powder Power...

Micro trend all up in your face. Come Spring/Summer 2012 we'll all be dressing like we're the epitome of sophistication with an urge to be somewhere that requires taking a briefcase. Ahem. In fabulously feminine colours of course. Girl power!


Cacharel SS12


Paul Smith SS12


Proenza Schouler SS12


Celine SS12

I for one can't wait for Summer. I'm tres impatient. Once Christmas is over I will be well and truly on the countdown to colour. How about you?

Amelia xo

LOOK it's beauty-full...

I have just returned home from LOOK Magazine's beauty launch. They have their own make up now don't you know...not to be avoided may i add! I spotted it in Superdrug on Sunday afternoon back home and spent a small fortune on as much as I could carry. Eyeliner, bronzer, lipstick - everything you can think of! This range is not only affordable, but it's the exact make up that you want - the beauty team at LOOK have designed the range with a lipstick wardrobe in mind, so you know there will be colours that you can't find elsewhere. Trust me!

The great thing about LOOK beauty is that a percentage of the proceeds go to Look Good Feel Better, the charity that gives make-overs to ladies diagnosed and recovering from all types of cancer. Their 'Look in a box' range make for great how-to products - just what I need. Hello Christmas list! I can't rave enough about this wonderful stuff. As Lara Lain would say 'it's just so creamy!'














Will you be trying the range? You MUST! It's not one to miss.

Amelia xo

Ooh La La Oasis...

Oh hey you lot. Absentee blogger reporting for duty! Nearly one month with no blogging. How could I do that to you? Well I have been rebuilding my social life truth by told...and one of the events I went to happened to be the Oasis Argyll St party (in Karen Millen's old penthouse appartment, on the corner of oxford/regent street - oh wow!) I met some lovely people and it was amazing to catch up with Katy from Primark to Prada!

I met some lovely other bloggers too! The new Oasis store is absolutely beaut. They had a lady knitting big letters in the window - genius! Take a peak at the pics and the amazing bling from the goodybag!

Hope you are all fantabulous.
Amelia xo

PS Cosmo Award goss coming soon!

SS12 Men's Edit...

Ooh la la monsieur. Excuse the sudden rush of testosterone forcing it's way down your throat. I've always been a little fascinated with stylish men. Aren't most girls? I've probably had about four men in total express a fondness for this blog (one being the effortlessly cool Andre. Who once told me he is a fan of 3 girls' blogs - mine, Primark to Prada and Man Repeller) and so, i dedicate to you the SS12 men's edit.

Marc by Marc Jacobs

The preppy style of Marc by Marc Jacobs rarely fails in my estimations. Tailoring came into its own last summer with every man and possibly it's dog dressed in chino's. So hands up who wants to don a brightly coloured chino and matching jacket? Well if you look like any of the below i say DO IT. Vintage checks and tartan creeps in with a more relaxed and slouched silhouette - that trend won't go anywhere either.





Burberry Prorsum

I love Mod Men. More of a style than a recurring trend? But Burberry Prorsum see's it through for SS12 with it's traditional parka jackets and trench coats in a rich palette of mulberry purples and rich navy blues. Particularly fond of a stripe or two. And a skinny trouser. And the hair. AND a white scoop neck. A firm favourite for me.





Christopher Raeburn

The ever expanding outerwear designer Christopher Raeburn experimented with a wider range of fabrics for his SS12 collection. He used separate jersey basics for men and women whilst continuing with his luxury parkas and recycled parachute jackets.





J.W. Anderson.

Hotbeads. Oh i'm sorry - where were we? J.W Anderson's colourful collection of popping pastel brights and shiny tailored pieces is somewhat in the shadow of the giant sequin structures that look just like those beads that you used to iron together. Wow. Can't believe i just referenced fashion to hotbeads - ain't gonna find that on Style.com kids! (for future reference, refrain from googling hotbeads. Porn-erific)



Michael Kors

Aww. The man wearing the sarong looks 100% pissed off. Kors goes khaki for SS12. Tapping into a little tie dye along the way (which has proven to be a hit amongst womenswear too) Orange and Khaki is quite the delight on the eyes. Tricky though. Not quite the same with a middle aged man in combat shorts and some sort of garish orange football shirt. Don't forget the jesus creepers.



What do we think girls and boys?

Amelia xo

Never trust a photoshopper...

Hello! It's that time again where I sit here and apologise for being an absentee blogger! I'll spare you the deets - but I just HAD to show you this video I was shown at work this week. Basically...never trust a photoshopper.



Isn't that just the craziest thing?? How can you trust anything in a magazine after watching that? I feel like doing a Jamie Oliver and introducing it into education - show that to a bunch of kids and we could banish anorexia for good!

Amelia x

David Koma SS12...

I'm slowly rounding up my favourite collections from London Fashion Week. David Koma has been a fully fledged obsession of mine for oh...around...2-3 years? Way before Chezza and Bey jumped on board.

You take one look at this and think. Yep. Everywhere will be selling sheer leggings with tribal cut out prints, and sheer dresses with the boob area cut out. Then you can all say, oh yeah Amelia said that would happen. (or not as the case may be!)

Who has spot any emerging trends? Apart from pastel shades...I can't wait to do my seasonal trend round up. Yeah buddy!

Amelia xo

Meadham Kirchhoff SS12...

Meadham Kirchhoff are fashion's wild child. Unpredictable from one season to the next, where the only recurring aesthetic is amazingness. For SS12 Meadham Kirchhoff did roccoco on ACID! Like the whole collection was based on one phrase - let them eat cake - and so an array of cookie cutter pinnys, dramatic pastel furs, marshmallow tutus and goldielocks curls strutted the catwalk amongst a balloon filled runway.

Honestly get a look at this in full! In other news, I'm still up for that Cosmo Blog Award! Established Fashion Blog - Whodda funk it! (And get a load of Donna Ida in Best Brand Blog too! Woop)

Mary Katrantzou SS12...

Mary Katrantzou appears to be filling a Luella shaped hole in my life. The beauty and creativity of her collections are awe inspiring to a point of thinking - how? Katrantzou's vision is second to none, the patnership between print, colour and cut is unlike anything on the London Fashion scene. It's safe to say i'm in love.

Watercolour florals in a popping poster palette, with puffed out silhouettes and soft tailoring. Asymmetric hem and necklines return again with the mini replacing the midi lengths. See more here.

Do you love Mary as much as me? Or am I just being overly patriotic?

Amelia xo